Our Story

We’re all about slowing down, surfing more and doing less harm with the goods that we make. We try not take ourselves too seriously and hope to make products that remind people to always have fun and treat the ocean and everyone in the lineup with respect. Our goal is to be an inclusive slow fashion option to the local surfwear industry while cultivating a surf culture that is approachable and welcoming to all. Made not far from the iconic Muizenberg beach we take responsibility for the things we make. By keeping things as local as possible we’re able to lower our impact on the environment, do good by the people that make our products and give back to the local surf community.